Will Erlanson
Creative Professional | Art Director | Visual Storyteller
Bar Harbor, Maine & Boston, Massachusetts
will.erlanson@gmail.com 

Professional Summary

Multidisciplinary creative professional with over seven years of experience in visual storytelling, branding, and creative direction. Skilled in developing impactful campaigns, cohesive brand identities, and engaging visual content. Adept at fostering client relationships and leading teams to deliver innovative, high-quality projects. Passionate about blending art and strategy to craft meaningful narratives for brands, artists, and audiences worldwide.

Professional Experience

Assistant Director & Creative Consultant
Artwaves, Bar Harbor, ME
12/2024 – Present

  • Spearhead creative initiatives, overseeing branding, web design, and marketing strategy to enhance Artwaves’ visibility and engagement.

  • Collaborate with artists and community stakeholders to develop dynamic workshops and exhibits, driving an increase in attendance.

  • Lead visual storytelling efforts, including photography and graphic design, ensuring consistent and impactful messaging.

Founder & Creative Director
Daily Foster, Boston, MA
07/2017 – Present

  • Established and grew a multidisciplinary creative brand focused on art, visual storytelling, and branding consultancy.

  • Developed and managed art campaigns, including original paintings, sculptures, and branded visual projects.

  • Provided tailored branding services for artists and organizations, including audits, strategy development, and full-service management.

Marketing Manager & Brand Strategist
Linqto, Los Angeles, CA
08/2022 – 04/2024

  • Directed strategic marketing initiatives, resulting in a 30% increase in user engagement.

  • Led brand alignment efforts, including rebranding and messaging strategies, across multiple platforms.

  • Partnered with cross-functional teams to ensure cohesive execution of marketing and product strategies.

Producer & Community Manager
Prometheus Alternative Investments, Los Angeles, CA
10/2021 – 07/2022

  • Produced multimedia content for financial platforms, streamlining production processes to improve efficiency.

  • Enhanced brand visibility by executing targeted social media strategies, increasing follower engagement by 20%.

Social Media Project Manager Intern
Acadia National Park, Bar Harbor, ME
02/2020 – 05/2020

  • Managed a social media strategy that increased digital engagement.

  • Coordinated with park staff to create informative and visually engaging digital content.

Selected Projects

Linqto x New To The Street

  • Designed a live billboard campaign featured on the Nasdaq building in New York City, using bold visuals to convey financial growth and brand messaging.

Acadia National Park x Firewise USA

  • Developed an awareness campaign on wildfire risks, incorporating historical imagery to foster emotional community engagement.

Prometheus Alts App Help Guide

  • Created a comprehensive technical guide, aligning user experience with brand standards.

Education

University of Maine
B.A. in Communication and Media Studies
Orono, ME

Eastern Maine Community College
A.A. in Liberal Studies, Concentration in Visual Arts and Design
Bangor, ME

Skills

  • Visual Storytelling & Art Direction

  • Brand Development & Strategy

  • Campaign Design & Execution

  • Creative Project Management

  • Adobe Creative Suite

  • Social Media Management

  • Photography & Videography

  • Copywriting & Content Creation

Exhibitions & Recognition

  • Coming of Age in Coastal Maine, Wilson Museum, Castine, ME (2015)
    A collection of 15 images exploring the experience of growing up in rural coastal Maine.

  • Seasonal Textures, Bangor, ME (2016)
    A photographic collection of 21 images examining natural textures through the changing seasons, presented in book format.

  • Private Portraits Collection, Bar Harbor, ME (2017)
    A series of 12 portraits, all sold to a private collection.

  • Artist in Residence: Lobster Through Art, Bar Harbor, ME (2024)
    An exhibition celebrating the history and cultural impact of the lobster through varied artistic depictions.

  • Inducted into Lambda Pi Eta (2019, Orono, Maine), the honor society of the National Communication Association, for academic excellence and engagement in Communication Studies.

References

Available upon request.